Arctiq Brand
Full Rebrand for a tech value added reseller and services company
Branding and execution
After the ARCTIQ acquisition of Benchmark Corp in 2022, a new look was needed for the growing company.
This rebrand started as the company was still Benchmark, but the decision was made to use the Arctiq name while using the brand that was developed under the Benchmark name.
The brand identity that was developed under Benchmark was based largely on the concept of blueprints and the visualization of IT through engineering metaphors like architecture and mechanics. So the Arctiq name fit seamlessly into this identity.
ARCT > Architecture | IQ > Intelligence
The main deliverable for this project was the new website and the brand guide
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